Hearth
Art Direction, Packaging & UX Design
A selection of herbal fire starters inspired by the scents of faraway places.
Inviting, Ambient, Elegant, & Refined.
Voice & Identity
A roaring fire can fill your house with some wonderful aromas, but the same cannot be said of an inactive fireplace. Fortunately, there's a simple solution. Just place one of our herbal fire starters on your fireplace's smoke shelf, pull up the wick, and drift away into a valley of dreams.
Made from natural herbs and botanicals, these hand-crafted bundles enhance the blaze of your home fireplace while imparting a gentle fragrance. Hearth draws inspiration from Europe’s charming towns, mountain ridges, and urban scapes. Each handmade design gives a glimpse into a whimsical story using sustainable local flowers, wild foraged flora, or fungi. Wherever you are, you will always find home at the hearth.
Design Strategy
Architecting Our Brand
Services: Art Direction, Brand Identity, Advertising & UX Design
The fireplace stands at the foundation of our brand’s identity. Inspired by the architecture of Victorian design, we developed Hearth’s logo and type system to reflect the pillars, mantels, and forms of traditional firesides.
At the front of our packaging, users will find chimney sweepers standing amongst rooftops holding herbs in place of brooms. By developing illustrations flexible to location, the art direction is easily customizable and allows us to transport any scent abroad.
